Social media has been around for a while now. Yet there are many small business owners reluctant to dive in to it.
What it would do for the biz, we’re too late, I don’t have the time, etc. are just some of the excuses they give themselves and the ones around them.
What they don’t know is by not riding the wave they leave a lot of money on the table, from awareness to sales.
Three Reasons For Small Businesses To Be on Social Media
Opportunity
Gone are the days when you built it and they would come.
You want success?
You need to look for it, challenge yourself and your team and be ready to dive into the opportunities social media offers.
It’s not enough to just be on social media, you need to be aware and opened to the opportunities it offers and have enough guts to go for it.
You Get to Know Your Audience
Everyone is talking about “get to know your audience”, meet them where they hang out and then bam, they kill them with boring, self promotional messages.
However, there are a few that actually take the time to get to know the people they want to connect to.
Why?
Because they care, they understand it takes time, they are willing to put in the effort and work it takes to get them there.
Everybody else wants quick fixes, sell 1,000 or a billion units of the new product. Sorry, no can do!
It all comes down to how long you want to be on the market and how you want your audience to remember you or refer to your business.
Put in the work and take the time to know your audience, interact with them as a human, not a fade building block.
People want to speak to humans not brick and mortar buildings or logos.
Word of Mouth
Not so long ago when you got to a small town and asked a local where was the best bed and breakfast or the best coffee shop, you received a list and directions how to get there, whom you need to speak to and what the specialties were.
Social media is in a way just like a little town, only your message and word of mouth about your business is amplified a gazillion times.
Why wouldn’t you want to be there?
Go back to the reason no.2: You have to get down in the trenches and put in the work, build a reputation, get to know the people you want to be your brand ambassadors, hence word of mouth, be honest, be opened and, for God sakes, be human.
If your audience is on social media, you need to be there too.
This is not a PR or marketing decision, it’s a business decision, period.
You don’t need to do it by yourself, get an expert on board, set your business goals straight and get to work.
What are you waiting for?
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Corina Manea is the Founder of NutsPR, a PR professional, social media strategist, content marketer, and blogger. She helps entrepreneurs build a community on social media and grow their personal brands online. Connect with her on Twitter: @corinamanea.