Public Relations…Optimism Required

A Guest Post By Kirk Hazlett, APR, Fellow PRSA

The past couple of months have been “interesting,” to say the incredibly understated least. While nothing earth-shatteringly catastrophic has happened, enough has gone amiss that I was ready for a brief period just to say “to heck with it (note: cleaned the wording up for public consumption!)” and hang up my spurs.

Yeah, I know… “Waah, waah, Kirk.”

But the whole series of events got me to thinking about what the required ingredients might be for someone hoping to get a start or get ahead in public relations.

Public Relations…Optimism Required

The obvious skills are a knack for critical thinking, a healthy dose of creativity and curiosity, good writing skills, and the ability to operate with minimal sleep (just kidding…sort of!).

But there’s another trait that I’ve learned to look for as I interact with current and future PR pros…optimism. (more…)

When Leadership Fails

Running a company, contrary to the general belief, doesn´t make you a leader for your team. Yes, it´s your job to run the company, to bring clients, to hire a team, but that doesn´t mean you are a leader to that team unless you choose to be one.

So often we confuse management for leadership, when there is so much difference between the two: management is running the company and its people, while

When Leadership fails

Image credit Mihai Petre

I´ve seen many leaders making that mistake. Just because they had a title, it didn´t mean they were an inspiration for their teams.

Some think that their job is finished when they put together a team of people. But here is the thing: it´s not over! Actually that´s where your job as a leader really begins. (more…)

Why Digital Networking is a Must for Your Career in PR

You already know how important is to start networking since you are in college. There is no secret and it has been proven over and over again that networking and building relationships can help you in your career, whether for landing your first job, taking a better position or simply connecting with established professionals in PR or any other field for that matter.

This article on Deirdre Breakenridge blog is the perfect example of what making the most of every opportunity really means.

In today´s post I want to focus on digital networking and why I believe is important to be on your daily to do list.

Let´s begin:

Why Digital Networking is a Must for Your Career in PR

While attending networking events in your area and touching base with PR pros is great, digital networking can open possibilities for your at another level. You CAN go global.

Think about it: you already use social media daily, you are on Facebook, Twitter, Pinterest, LinkedIn, Meerkat and any other platform out there, so why not use them to your advantage and get in touch with professionals outside your region? (more…)

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