Why Digital Networking is a Must for Your Career in PR

Whether you’re just fresh out of college or are a seasoned PR professional, digital networking is a must for your career and business.

Of course, it would be great if you could take those relationships you build in the virtual space into the offline world. But that’s not always possible.

As PR professionals building relationships is at the core of our profession, but also it’s who we are. We love connecting with people.

As we advance in our careers, we get busy. There are no two days alike; there is more and more pressure from your clients and superiors. Digital networking or offline networking gets pushed at the bottom of your list, day after day.

Here I want to focus on why digital networking should be on your daily to-do list.

Why Digital Networking

While attending networking events in your area and touching base with PR pros is great, digital networking can open possibilities for you at an entirely different level. You CAN go global.

Think about it for a moment: You already use social media daily, you are on Facebook, Twitter, Pinterest, LinkedIn, Instagram, and any other platform out there.

Why not use your time spent there and touch base with professionals outside your region? Better yet, get in touch with PR pros outside your country.

Networking, just like learning, doesn’t have to stop when you finished school. It doesn’t have to be about and with who you already know.

I am not saying you should ignore your existing networking circle. But I am saying you should get out of your comfort zone and get to know more people, even if it’s only through social media.

It’s not enough to read the best PR blogs out there or what the best PR pros publish on their social channels.

Digital networking is more than that.

Connect with those people, follow them on their social channels, read, comment, and share their social media posts, blog posts, videos, ask questions.

In other words, be interested in what they do and how they do it. Be a sponge and learn as much as you can about them and from them.

I’m not saying you should go fanboy or fangirl on them.

Be yourself and be interested.

How Digital Networking Can Help Your Career

Just to be clear, digital networking is not you waiting for someone to help you after you asked a couple of question or commented on a few blogs.

Digital networking is building relationships through social media. Just like traditional networking is an ongoing thing, in the digital world, you read people’s posts, comment and share them. You interact and again and again.

Access to Wisdom

You have access to resources and information otherwise hard to find in your region. Moreover, you get exposed to different situations and people; you learn how they like to talk, write, and interact. That’s the best way to grow as a professional and as a person.

Think about it for a moment: If you’re in Europe, Australia, or New Zealand and you connect with PR pros from the U.S., you have the chance to learn and apply strategies that are not necessarily used in your country. Not yet, anyway.

You become a pioneer in your job.

You Go Global

Being active on social media and engaging with professionals worldwide exposes you to content, information, and practices from all over the world. You learn from them as much as they learn from you.

Imagine creating PR campaigns and adding elements from different cultures and countries. Your experience will grow exponentially.

You Learn Best Practices

The best thing of connecting with people from all over the world is learning the best practices from every culture, as well as the dos and don’ts.

How is that for taking your career to an entirely different level? Pretty cool, huh?

Digital networking is not hard, but it’s not easy either. It should be on your daily to-do list. No matter how busy you are, you need to give it your attention.

As Chris Ducker says, “You’re in the people to people business.” So get to work!