Blog management can be intimidating when you’re starting out as a small business owner.
There is so much to do and, on top of that, you have to deal with the daily challenges in your business.
Where should you start? What should you do first to be efficient with your time and see some progress? Should you hire someone else to manage your blog?
Here I am going to answer all these questions and more to help you find what works for you in terms of blog management.
Let’s take them one by one.
Where to Start with Blog Management
So, you’ve decided to start your own blog for business. You have a few ideas on what to write about. You’re pretty sure you can find the time here and there. So all you need is to start.
I mean, it is simple to set up a blog, and throw some content out into the world, but should you?
Let’s start with why.
Why Do You Want to Start a Blog?
Besides the fact that everybody does it, that is?
Find your why for starting a blog for your company. Who do you want to reach with your content? What kind of content do you want to write and how often? Who’s going to do it when you get too busy?
These are all questions you need to answer before launching a blog.
The more you do the work beforehand, the easier it will be once everything is live. Planning before launching will save you lots of headaches and time.
Once you have down the technical side of things, such as what platform to use, SEO, must-have plugins, etc., it’s time for the “real work.”
The Editorial Calendar
How often would you like to publish content?
Decide your frequency and create an editorial calendar for the entire year. You don’t have to come up with the exact blog post topics, but you want to have an idea what you’ll write about each month.
You’ll need to create a content strategy.
Don’t overwhelm yourself with publishing content every day. I know you’re starting out and it’s exciting and you have so many ideas it seems you’ll never run out of.
Start small and set a goal to publish, say, once per week. As you get used to it, you can increase your publishing schedule.
The goal here is to be consistent. Please keep in mind this is a long game. So, as tempting as it is to do everything now, start small.
Create a template in a spreadsheet or download one from the interwebs. It doesn’t really matter what option you choose, as long as it’s the one that works for you.
A simple editorial calendar should include the month, week/ day when you want to publish content; the type of content you’ll want to write (e.g. blog posts, interviews, monthly recaps, etc.) and some content topics for the first three months.
In terms of topics, start with what you’re good at and how you help your customers. Later on you’ll want to dig dipper and touch other areas, but for now start with what you do best.
You have a first draft of your editorial calendar. Now it’s time to create content.
Before going live with your blog, have at least three-four articles ready to publish.
It’s important to launch your blog with more than one piece of content. You wouldn’t have your website with just a contact page, would you?
The same is valid for your blog. You want your potential readers to have more than one piece of content to dig into, the first time they reach your blog.
Choose the day of the week and the time you want to publish content and make sure you stick to it.
Congratulations! Your blog is live!
Even though you have an editorial calendar in place, write down the content ideas that come to mind throughout your day.
Whether it’s questions from your customers you could expand on, dos and don’ts in your industry, how-tos, etc., make sure to write them down.
When you start looking at everything you do from a content perspective, you will find blog post ideas everywhere.
In no time you’ll have a pile of content to write in your queue.
Setting up your blog and publishing content is not the end of the creation process.
Next step is setting up a newsletter for the content you publish. It should be in line with your publishing schedule.
If you publish content on your blog once a week, you’ll want a weekly newsletter to go to your future subscribers.
You can set up an automatic newsletter through the RSS feed of your blog, or you can manually create your newsletter with tools such as Mailchimp, AWeber, FreshMail, ActiveCampaign, etc.
I like to manually create my newsletters with Mailchimp to give it a personal touch. Whatever you choose, it has to work for you.
As your blog and business grow, you’ll want to think of delegating the blog management part of your business.
From writing, editing, SEO, and publishing content on your blog to growing your subscribers’ list, you might need someone to do all this for you, so you can focus on your business.
Depending on where you are on your journey, you can hire a content manager or work with a contractor.
Whatever happens to be, take this into account before getting too busy. When things get complicated on the business side, the first things that suffer are the blog and social media channels.
You invested so much of you and your work into launching your blog. Don’t let it be in vain when you get busy. Find someone who could do the blog management for you.