Weekly Picks: Five Articles I Loved This Week

Happy Sunday!

January is coming to a close pretty fast. I hope you have your goals and milestones for this year written down and are ready to take action.

I also hope you have on your list continuous learning. If something will make the difference between success and failure in the next years is how much you are willing to learn to be ahead of your industry.

Speaking of continuous learning, this week’s articles will help do just that.

We have social PR and what’s the focus in 2017, Edelman Trust Barometer for this year, new standards for social media success, social listening, and how to increase your conversion rate.

Five Articles I Loved This Week

  • Social PR in 2017

Let’s start with social PR and what should you be focusing on in 2017.

In this article, Shonali shares three areas every social PR should take into account when planning their social strategy. Have a look!

  • 2017 Edelman Trust Barometer

Edelman launched their annual trust barometer and the findings are not very surprising.

Less than 50 percent trust in the mainstream institutions of business, government, media and NGOs to do what is right.

For the rest read Richard Edelman’s article.

  • The New Standards of Social Media

In this article, Mark Schaefer shares his views on digital marketing transformation, social media success and the skills needed to succeed today.

A must-read for anyone in the digital marketing space.

  • Black Friday and Social Listening

No, it’s not Black Friday, but this article from Convince and Convert is worth reading. It will give you insights and tips on how to prepare your digital campaign for the next holiday season.

  • How to Increase Your Conversion Rate

We all want to increase the conversion rate for our website visitors. But most of the time, we don’t know where to start. Everything seems so overwhelming.

As always Andy Crestodina breaks things down for us.

In this article he looks at ways to convert your website visitors in potential clients. A must-read for all of us.

That’s it from me.

Have a great week!