5 Articles I Loved This Week

Happy Sunday!

And happy Mother’s Day to all of you celebrating it! We celebrated it last week, here in Spain.

Before heading into the five articles I loved this week, remember to cherish those in your life every day. Life is short, make the most of it.

This week’s picks include insights on how to provide value as a PR professional, the role of PR, top Google Analytics questions, the science of teams and insightful tips for you and your career.

5 Articles I Loved This Week

  • Are you providing value as a PR pro

This is an insightful article from Jason Mollica. He shares great tips on how to provide value to your clients.

Whether your are an experimented PR pro or just starting out, read Jason’s post and make sure you apply those tips every day.

I’ll stay with “Providing value shouldn’t be a fleeting thing. It’s something we as pros need to continue to do. No questions asked.”

  • The role of PR in the integrated Marcom Structure

Write down in your calendar, May 18th, 8:30 p.m. ET, #PRStudChat will discuss with guest Fay Shapiro, CommPRO Publisher, why organizations must practice an integrated approach and how PR is part of Marcom structure. You don’t want to miss this Twitter chat.

  • Top Google Analytics questions

There are a lot of misconceptions around what to measure in Google Analytics. In this article, Mana Ionescu, decodes Google Analytics for you.

If you’ve always struggled to understand how Google Analytics works, what and how should you measure, Mana’s article is a great way to start.

  • The science of teams

Can you build the perfect team on demand? Apparently you can. Gigster is a new company that employs a wide network of freelance developers, designers, and product managers. With an algorithm called Karma, they bring strangers together to launch complex projects. How cool is that? Want to know more? Read this.

  • The motivation you need on a daily basis

In her commencement speech to the Tribeca Flashpoint College, Gini Dietrich touched a few very important points for your career, regardless if you are a college graduate or a well established PR professional. Listen, take notes and apply them for your career.

Have a great week!