Continuous learning for any PR professional is a must in today’s fast-paced world. You can’t afford to be left behind. You need to be up to date with what’s happening in our industry.
I can’t emphasize enough the importance of having a growth mindset, whether you work in a PR firm, in-house, or have your own business.
There are many ways we can learn today, and technology shouldn’t be our enemy, but our friend.
These days, you hear people talk about how bad the technology is, it makes us addicted to it. We have our smartphones everywhere with us. We don’t pay attention to people anymore.
Allow me to disagree.
While it’s very easy to say all of that and more, the hard truth is we found someone else to blame, when WE are the only ones guilty of our own behavior.
And before you say, you don’t have a choice, you have to be 24/7 on, allow me you to disagree, again.
You do have a choice. Actually you are making a choice when you decide to check your smartphone every second of the day.
There is no one else making you do it, but yourself.
So, if you stop and analyze your day and your behavior, the time you spend on social networks and on email, you’ll find you do have time you could use for learning.
Podcasts are one of the fastest ways to learn new things every day.
You need your phone and headphones and voila. You can listen to podcasts while exercising, when cleaning up the house, on your way to work, while walking in the park. Pretty much everywhere.
There is a huge podcast market to choose from.
Here, I want to focus on five of the podcasts I listen to every week.
I learned a lot from each episode and I hope they will help you too.
Five Podcasts that Will Take Your Business to the Next Level
Let’s start with public relations.
InsidePR is a weekly podcast that focuses on everything public relations and social media. Its hosts Gini Dietrich, Joseph Thornley, and Martin Waxman discuss the state of the PR industry and the latest happenings.
Each episode is 15-20 minutes long, which makes it perfect for when you take a break from work.
It’s funny, it’s full of knowledge and it’s a must-listen to anyone in PR.
Hosted by Deirdre Breakenridge, Women Worldwide brings you incredible stories from women around the world.
You’ll hear inspiring success stories that will show you everything is possible when you dream big enough. You’ll also learn about the struggles, the agony of defeat and how to find your inner strength to keep going.
Women Worldwide is an inspirational podcast anyone should listen to.
I discovered Chris Ducker’s Youpreneur podcast a few months ago and I liked it so much, that over one weekend I did a listening marathon. I just couldn’t have enough.
Chris is all about personal brand entrepreneurship.
In his weekly podcasts, he brings top online business minds and personal brand entrepreneurs from all over the world to talk about marketing, monetization, and growing a personal brand business.
Each episode ranges between 30 to 40 minutes and it’s worth listening to every minute of it.
The Art of Paid Traffic
If you’re a Facebook ads freak, as I am, you will love this podcast.
In the Art of Paid Traffic, Rick Mulready gives you the best paid traffic strategies, tactics, and tips. You will learn how to automate your leads and sales from the very best in paid traffic, whether it’s Facebook, YouTube, Google Adwords, Instagram or LinkedIn ads.
Rick brings on his podcast guests who share the success they had with paid traffic and the tactics they used, which by the way, you can use to.
Lots of value in this 30-minute podcast.
How I Built This
If you like to hear success stories from entrepreneurs and idealists, How I Built This is the podcast for you.
You will learn the stories behind the success of some of the best-known brands out there. The best thing—these stories are told by the founders of these companies.
Another must-listen podcast.
These are my favorite podcasts to listen to every week.
Because they are very different, they stimulate your creativity and learning hunger in a way you wouldn’t thought possible.
Give them a try and let me know what you think.
What’s your favorite podcast?