Happy June everyone!
It’s time for another edition of NutsPR Spotlight.
I’m super excited to introduce to you someone I admire for his dedication to the PR industry and for teaching the next generations of PR pros—Jason Mollica.
Ever since I connected with Jason (online for now), I was drawn by his passion for PR, but most of all for teaching PR.
I participated a few times in #PRSTudChat, a Twitter chat organized by Deirdre Breakenridge and Valerie Simon, and he was always present, always ready to help students. And that’s a very small part of what Jason does for future generations. I’ll let him tell you the rest.
Ladies and gents, it is my pleasure to introduce to you, Jason Mollica!
When did you know PR was what you wanted to do?
I always had my eye on public relations, but I didn’t realize it would be a career I would get into, especially while I was already in television and radio.
It wasn’t until late 2004 that I began to realize I wanted to make a change.
I spoke to a number of people I trust, both in PR and the media.
The more I discussed the possibilities, the more I felt it would be a great move.
There are many similarities between what I did in the media and what I now do in PR.
It’s important, to be honest, ethical, and accurate in both fields. I also like to tell stories.
The career switch would also coincide with a move my wife and I were about to make, it made sense. There’s been no reason to look back.
How does teaching help you learn? How do you like to learn?
A number of years ago, colleague Stephanie Florence said we are a “student always.”
Even before teaching, I’ve always believed that as much as we help future pros learn about our field, we learn even more from them.
When I did guest lectures, prior to becoming an adjunct professor, it was gratifying to listen to students explain their thoughts on the industry and how they would handle a crisis or develop a social media plan.
Learning is cyclical. We should always be willing to open our minds to what others can teach us.
I like to learn by listening and watching. By keeping my mind open to new opportunities and fresh ideas, I hope it’s made me a better person, teacher, and PR pro.
What piece of advice do you have for anyone heading into the reality of PR?
Be realistic. The PR field has changed enormously since I entered it in 2005. PR is not an easy practice.
The advent of digital PR has made it much more difficult. That doesn’t mean you shouldn’t want to get into the field. In fact, it should inspire you.
If you can understand how PR works, now, and are willing to listen (and put in the effort), you will find success. But, be realistic.
Just as PR campaigns aren’t put together overnight, your career doesn’t go from junior account executive to VP in two weeks. Put in the work and success will come to you.
What would you like to change in the PR industry and think can be accomplished this year?
I think we need to put more emphasis on listening and talking on social media, instead of just monitoring and “engaging.”
Social media is slowly moving toward just pushing content, without any personality or life.
I’ve stressed to my students that if you truly want to make an impact on social networks, actually be social. Talk to your network and listen to what people are saying.
I firmly believe that if we make these changes daily, individuals can accomplish it by the end of 2017.
What’s next for Jason Mollica?
A year ago, if you asked me this question, I would have said to balance my consultancy with teaching.
Now that I’ve found my new calling in teaching public relations and social media, I hope to continue to have the opportunity to teach the next generation of pros.
I’m also looking at changing how my personal brand is viewed. Consulting has been a wonderful and challenging experience. But, it’s time to go down a different path.
The great thing about what the future holds is that everything in my past can be used as a guide. I really love the thought of paying it forward to the next generation.
Want to know more about Jason?
Connect with him on his website and blog, Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube.